해안권별 어촌체험마을의 차별화 방안

A Study on the Coastal Differentiation Plan of Experiential Fishing Villages: Focus on Tourist Motivations

The changing of industrial structure from 1st to 2nd·3rd is to put the residents living fishing village are aging and moving to the cities for finding better jobs. So many fishing villages lag behind in the quality of living conditions. The government focuses on adding the role of tourism service to revitalize the fishing villages. The experiential fishing village is a specialized village for tourists. This study chose the tourist motivations of experiential fishing village as key factors to attract tourists to the villages, and analyzed differences of tourist motivations according to coastal regions and fellow travelers. Descriptive statistical analysis was implemented for further understanding as well. The survey was conducted for 2 months from May 25th to July 30th in 2018, and 440 valid samples were finally analyzed by SPSS 21.0. The following results were obtained. First, the four factors, 'rest&healing', 'self-improvement&learning', 'interesting experiential' and 'gastronomic' motivation were drawn by factor analysis for tourist motivations scale, and found that the core tourist motivation to visit the villages is 'rest&healing' motivation. Second, the significant differences of the motivations among eastern, southern and western coastal experiential fishing villages were found. Third, significant differences of the motivations depending on tourist companions were verified.