공공조형물의 장소성요인이 도시이미지, 장소애착, 행동의도에 미치는 영향

The location factors of public sculptures are the city image, place attachment, Effect on behavior intention: For public sculptures installed in tourist spots in Jeollabuk-do

The spatial scope of this study was conducted from September to November 2020 targeting tourists who visited public sculptures at tourist destinations in Jeolla-do. The results of this study are as follows. First, in order to understand the degree of influence of the public sculpture placeability on the city image (unique character), a regression analysis was conducted by analyzing each item of the public sculpture placeability. Second, in order to understand the degree of influence of the public sculpture placeability on the city image (comfort), a regression analysis was conducted by analyzing each item of the public sculpture placeability. Third, in order to grasp the degree of influence of the public sculpture placeability on place attachment (place identity), a regression analysis was conducted by analyzing each item of the public sculpture placeability. Fourth, as a result of regression analysis by factor analysis of each item of public sculpture placeability to understand the degree of influence of public sculpture placeability on place attachment (placement affection), social factors, physical factors, and active factors showed significant results. Fifth, in order to understand the degree of influence of the city image on place attachment (place identity), a regression analysis was conducted by analyzing each item of the city image.Sixth, in order to understand the degree of influence of city image on place attachment (place attachment), a regression analysis was conducted by analyzing each item of city image. Seventh, in order to understand the degree of influence of place attachment on behavioral intention, each item of place attachment was analyzed as a factor and regression analysis was performed.