대학생들의 소비성향에 따른 여가활동의 차이 연구

A Study on the Differences in Leisure Activities According to the Consumption of College Students

This study carried out empirical analysis focusing on hypotheses to verify the difference in leisure activity according to the propensity of college students. As a result of factor analysis on consumption inclination, it was classified into four factors such as public orientation, enjoyment orientation, efficiency orientation, and information orientation. It was divided into three clusters such as a group. As a result of factor analysis on leisure activities, physical activity, social activity, recreational activity, and intellectual activity were classified into four dimensions, and the difference verification of leisure activity attributes among three groups derived from consumption tendency was conducted. As a result of analysis, there were statistically significant differences in leisure activity attribute factors among the three clusters. Therefore, the hypothesis suggested by the theoretical basis of previous studies was partially adopted. The following are practical implications, according to the consumer's propensity to pursue, that leisure activities rediscover true happiness and quality of life and prepare for the future as well as personal development as well as self-realization and stress control. It should be a leisure activity that can be used for adaptation and health promotion. Therefore, the study found the meaning and worth of life in college life, and suggested the importance of policy preparation for satisfaction of leisure activity by consumption tendency to have positive recognition for school by activating leisure activity that can develop self.