오토캠핑 관광동기가 지각가치와 삶의 질에 미치는 영향

The impact of auto camping motivations on perceived value and quality of life

The purpose of this study was to examine the impact of auto camping motivations on their perceived value and quality of life. To measure the perceived value, two main components were selected based on extensive literature review: hedonic value and utilitarian value. Data were collected from auto camping club, restricting to people who experienced auto camping within one year. Total 215 surveys were collected and 205 were analyzed in this study. The motivations of auto camping were positive significant impact hedonic and utilitarian value. The quality of life was influenced by both hedonic and utilitarian value. However, the quality of life was effected more by hedonic value rather than utilitarian value. Among the motivations of auto camping, escape from everyday life was the most influential component to the quality of life. There had been few previous studies regarding auto camping from the aspect of suppliers that analyzed economic effect, camping site selection attributes, and intention of revisiting. However, this study is meaningful in that it discovered perceived value and quality of life from the aspect of the user.