지식경영 관점에서 본 전시기획사의 역할에 관한 연구

A Study on the Role of PEOs from the Perspective of Knowledge Management

This study aims to shed new light on the activities of PEOs(Professional Exhibition Organizers) that plan and operate exhibitions from the perspective of knowledge management(KM). The activities of PEOs are defined as the process of KM, and as a framework of analysis, they are recognized as the main steps of knowledge management: ‘knowledge acquisition’, ‘knowledge creation’, ‘knowledge transfer’, ‘knowledge storage’, ‘knowledge application’ were used. Exhibition is a knowledge platform where experts gather together to share knowledge, and PEOs that plan and organize these platforms play an important role in building an environment where information and knowledge are easily shared and spread. PEOs grasp the purpose of the exhibition participants and visitors, and creates various knowledge activities so that the purpose of participation can be achieved. PEOs select appropriate venues for the people concerned to attend, plan programs, operate events to effectively share and spread necessary information and knowledge, and create various knowledge activities such as information management and network management after the event. This study is meaningful in that it confirms the status of PEOs as facilitators of knowledge creation.