항공 셀프서비스기술이 비이용자의 사용의도에 미치는 영향

The Effect of Air Self-Service Technology on the Intention of Non-Users: Technology Acceptance Model

The purpose of this study was to present a model of how the Air Self Service Technology affects the behavioral intentions of non-users, and to clarify the relationship between these factors. The time range of the study was set as the base year in 2019. The target range was general adults over 20 years of age who have experienced overseas tourism within the past 2 years. The place range was limited to passengers who have never used air SST at the at Incheon International Airport first and second terminal. In the questionnaire survey, a questionnaire survey was conducted using a self - filling questionnaire by a survey company. A total of 260 copies were distributed and retrieved. A total of 244 questionnaires were used, except for 16 questionnaires with low response rates and unresponsive responses. The empirical analysis was analyzed using the SPSS WIN Ver 22.0 statistical package program after the questionaaire was collected. A total of 4 hypotheses and 6 sub-hypotheses were set to achieve the purpose of this study. As a result of the hypothesis test, 10 out of 10 hypotheses were adopted, and the relevance of aviation self service technology to the influence on the intention of the non-users’ behavior was verified. In this study, we analyzed the attitude and some behaviors in air SST non-users, and there are limitations as follows, it is judged that there are limitations on the sample because the questionnaire is conducted for passengers who use the first and second Incheon International Airport. It is considered that research should be conducted not only at Incheon International Airport but also at other airports where SST is displayed.