테마파크에서 제공하는 서비스품질이 방문객 신뢰 및 구전효과에 미치는 영향

Effect of visitor trust and word-of-mouth effect by Theme Park service

What is needed for the theme park operation is a service for visitors. This study investigated the effects of the services provided by theme parks on the trust and word-of-mouth effect of visitors. Five factors of service((human service, facility service, information service), trust and word of mouth were identified through factor analysis, and the following conclusions were presented through regression analysis. The effect of trust and word-of-mouth effect on the services provided by the theme park was derived as a significant result, and it was found that the reliability of the service provided had a positive effect on the word-of-mouth effect. Therefore, it is because the trust in the theme park can be increased and the word-of-mouth effect can be increased to a certain extent by strengthening the service to visitors. For this, it is necessary to strengthen the services provided by the theme park.