리얼리티 프로그램에 대한 관여도, 재미, 몰입, 만족 및 방문의도 간의 영향관계

Examining the relationships among involvement, enjoyment, commitment, satisfaction, and visit intention in the reality program: Focused on <Samsi Sekki>

This study aimed to investigate the relationships among involvement, enjoyment, commitment, satisfaction, and visit intention from the reality program viewers. A survey was conducted to 400 participants who had watched a reality program, titled Samsi Sekki(Three meals a day). The results are as follows. First, involvement factors were investigated in two dimensions: cognitive involvement and social involvement. Two dimensions of involvement had significant impacts on enjoyment. Second, enjoyment had a positive influence on commitment. Third, enjoyment had a significant impact on satisfaction. Thus, enjoyment is an important factor in getting immersed and increasing satisfaction in the program. Lastly, satisfaction had a positive influence on visit intention. It means that the satisfaction gained from watching the reality program affects the intention of the visit. Reality program viewers can be considered as potential tourists that influence visit intention. This study is meaningful in that the two dimensions of involvement have been identified and the effects of involvement, enjoyment, commitment, satisfaction, and visit intention have been verified.