IPA기법을 활용한 방한 20대 중국 관광객의 공유숙박 선택속성에 관한 연구

A Study on the Choice Properties of Shared Dormitory for the 20th Chinese Tourists in Korea with IPA

For Chinese tourists in their 20s who use shared accommodation in Korea, what are their tendency and attributes of choice that they think are important, what is their satisfaction with each attribute, and to analyze the difference in importance and satisfaction of each category. In terms of the property of sharing accommodation options, preparedness is deemed urgent as it shows very low satisfaction compared to the importance of “correct accommodation refund policy” and “correct location information of accommodation provided by platform.” Through this process, the company provided significant information on the improvement of Korean shared accommodation and the establishment of a detailed market marketing strategy.