전시컨벤션의 지식플랫폼으로써 역할에 관한 연구

A Study on the Role of Convention and Exhibition as a Knowledge Platform: Focusing on Platform Theory

This study aims to define convention and exhibition as a knowledge platform that facilitates not only in sharing information and knowledge, but also in expanding networks between participants such as knowledge providers and knowledge seekers based on a platform theory. This study cited Parker et al.(2016)’s platform terms such as participant, value unit, filter for platform components and pull, facilitate, match for core interactions on the platform to prove convention and exhibition as a platform. These core interactions on convention and exhibition platform have been changed due to ICT application. Traditional convention and exhibition can be said as 'physical platform' for a place of knowledge creation through a face-to-face interactions, but convention and exhibition that combines ICT builds a 'virtual platform' that can effectively link information pursued by participants based on mobile and web. The virtual convention and exhibition platform makes knowledge providers and seekers get much more information before participating in convention and exhibition and gives them strongly motivation to participate in physical platform of convention and exhibition. This strengthens the role of physical convention and exhibition as a knowledge platform. Therefore, in order to become a competitive convention and exhibition in the future, it will be important to create an environment for knowledge platforms with ICT integration.