군산 선유도 관광선택속성 IPA분석

A Study on IPA of Gunsan Sunyu island's Selection Attributes

The purpose of this study is aims to understand the sunyu island which is in Gunsan, representative for Jeonbuk's Marine tourism and to seek for a way to improve tourism preparedness for attracting tourists and increasing their satisfaction. the IPA(Importance-Performance Analysis) was conducted to analyze the marine tourism selection attributes of Gunsan sunyu island. As a result of the IPA research, “The beauty of Sunyu Island landscape”, “Unspoiled natural environment”, “Tourist attraction (photo zone, sculpture, etc.)” are categorized into the 1st quadrant of “Keep up the good work” and “Convenience of transportation in Sunyu Island”, “Cheap travel expenses and cheap local prices”, “Cost-effectiveness and Good taste of restaurants and menu” are categorized into the 1st quadrant of “Concentrate here”. Therefore, It seems to be necessary for maintenance and management of the natural environment part, which has a high level of importance and performance as a whole, will help improve the tourism attractiveness of Gunsan sunyu island. This study would provide a Significant data on Establishing tourism policy in Jeonbuk and suggests further research and planning and operation of other likes festivals and developed veriety of tour courses.