문화예술관광의 도시브랜드일치와 도시재생사업 효과가 도시이미지, 도시재생 관여도 및 태도에 미치는 영향

The Influences of City Brand Congruity and Urban Regeneration Impact of Cultural Art Tourism on City Image, Involvement and Attitude of Urban Regeneration

Recently, there is a growing interest in urban regeneration as a solution to the problems of industrial structure changes and urban decline. The purpose of this study was to investigate the influences of city brand congruity and urban regeneration impact of cultural art tourism on city image, involvement and attitude of urban regeneration. This study was conducted for local residents of Changwon city where cultural art tourism-led urban regeneration project is being carried out. The results of this study are as follows; First, city brand congruity had a positive effects on urban regeneration impact of cultural art tourism. Second, city brand congruity and urban regeneration impact of cultural art tourism had a positive effects on city image. Third, city brand congruity and urban regeneration impact of cultural art tourism had a positive effects on involvement of urban regeneration. Fourth, city image and involvement of urban regeneration had a positive effects on attitude of urban regeneration.