한국관광학회관광학연구제20권 제1호서평: Marketing for Hospitality & Tourism, By Philip Kotler, John Bowen, & James Makens. Prentice Hall, USA, ISBN 0-13-395625-3, 1996, xv + 704pp. ＄59.00 (cloth)
학술저널
서평: Marketing for Hospitality & Tourism, By Philip Kotler, John Bowen, & James Makens. Prentice Hall, USA, ISBN 0-13-395625-3, 1996, xv + 704pp. ＄59.00 (cloth)
