성지순례 전문여행사 선택속성이 관광객의 장기지향성에 미치는 영향

Effect of Christian-Pilgrimage-specialized travel agency selection criteria on long-term orientation: The mediating effect of intrinsic satisfaction

There is no shortage of research in travel agency selection criteria in domestic academics; however, given a recently growing trend of being segmented by such as a type of travel, research subjects and a travel agency type, examining criteria for a travel agency specialized in pilgrimage can be beneficial. This study examined the effect of Christian- Pilgrimage-specialized travel agency selection criteria on long-term orientation and the mediating effect of intrinsic satisfaction. The data collected from 237 respondents were used, utilizing primarily regression analysis and path analysis. The findings show that professionalism and human network influence on both long-term orientation and intrinsic satisfaction while staff and reputation show no significant influence on intrinsic satisfaction and long-term orientation respectively. In addition, intrinsic satisfaction plays a meditating role in the relationships between professionalism, human network and reputation.