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한국관광학회 관광학연구 제23권 제1호 Effective Strategy of Overseas TV Advertising Campaigns for Korean Tourism

학술저널

Effective Strategy of Overseas TV Advertising Campaigns for Korean Tourism
Effective Strategy of Overseas TV Advertising Campaigns for Korean Tourism

한국관광학회
관광학연구
제23권 제1호
1999.12

261 - 273 (13 pages)

0

한국관광학회.jpg

ABSTRACT

Ⅰ. Introduction

Ⅱ. Destination Image and Advertising

Ⅲ. Television Advertising by KNTO as Tourism Marketing Tool

Ⅳ. Suggestion and Conclusion

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