평창 동계올림픽 자원봉사자의 참여동기와 몰입, 만족, 행동의도 간의 관계 연구

Research on the Relationship between Participation Motivation, Commitment, Satisfaction and Behavior Intention of PyeongChang Winter Olympic Volunteers

The purpose of this study is to analyze the relationship between participation motivation, commitment, satisfaction, and behavior intention of 2018 PyeongChang Winter Olympic Games volunteers, and to analyze the management strategies such as recruitment and administrative management of various mega event volunteers such as the Olympics, and to help establish the management strategies to utilize as social capital after the Olympics. For this study, investigators surveyed 250 PyeongChang Winter Olympic volunteers, and 228 surveys were used for the final regression analysis. As an analysis result, first, volunteers' participation motivation has a positive effect on commitment, and the related factors are patriotism, self-development, and interpersonal exchange. Second, participation motivation has a positive effect on satisfaction, and the related factors are patriotism, interpersonal exchange, extrinsic reward. Third, it was analyzed that commitment had a positive effect on satisfaction. Fourth, it was analyzed that commitment had a positive (+) influence on behavior intention. Fifth, it was analyzed that satisfaction had a positive (+) influence on future behavior intention. Sixth, it was analyzed that participation motivation has a positive effect on behavioral intention, and the related factors are patriotism, self-development, interpersonal exchange, extrinsic reward factor.