인바운드 관광객의 방문수요결정요인분석

Determinants of Visiting Demand of Inbound Tourists: Application of Double-Huddle Model

The purpose of this study is to analyze the determinants of visiting demand between first-visitors and re-visitors, to compare between Chinese and Japanese features using Tobit and Heckman's two-step, and to decompose the consumption effect and market participation effect. The research is essential to understand the characteristics of Inbound Tourists for strategic promotion. The dependent variables are the number of visiting and visit status. Independent variables are purposes, info, activities, co-current status, types. number of co-current, length, and day expenditure. The data is conducted by Korea Culture and Tourism Research Institute on the outlook of foreign tourists in 2016. The study used Tobit and Heckman's two-step Model for analyzing. Chinese and Japanese tourists has common: the older women, the more they visit Korea. They tend to travel less people and less length, prefer Independent Tourism than package program. On the other hand, Chinese tend to spend more money than Japanese. Decompsition result shows Chinese tourists tend to be more extempore than Japanese tourists. The model is close to tendency model rather than demand model because data does not set a particular period on the survey