수단-목적 사슬(MEC)이론을 적용한 스페인 산티아고 순례길 도보여행자의 가치비교분석

A Comparative Study on Terminal Value Pursuit by Pilgrimage way of St. James: On the basis of religion

The purpose of this study is to investigate the motivations, expectations, and results for individual travelers who plan to travel to pilgrimage way of St. James in Spain and to find out the characteristics of walking tours by connecting the ultimate value pursued by the walking traveler using means-end chain analysis. It would be compared the perceptions of non-believers and Catholics who have a religion with the purpose of pilgrimage. The following conclusions are shown. The attributes of visiting the pilgrimage way of St. James were 'Natural scenery', 'Opportunity for speculation', 'Historical experience' and so on. Consequences was raised 'Confidence' and 'Relaxation & Rejuvenation' wanted to enjoy life. Finally, it was found that pursuing the values ​​of 'individual happiness', 'peacefulness', and 'self-satisfaction'. In comparison with Catholic believers, the pilgrimage way of St. James was combined with walking tours and Catholic pilgrimages to find 'personal happiness' and 'mindful peacefulness' at the same time.