사회적자본에 따른 관광개발태도와 지지도 차이 연구

A Difference of Residents’ Attitude and Support toward Tourism Development on Social Capital

For successful tourism development, it is essential to secure residents’ support. In order for making positive attitude of residents and receiving their supports, Social Capital is the one of the important antecedents. In this context, this study aimed to investigate if there are any segmented groups of residents’ social capital and also to examine if there are differences among such segmented groups in terms of tourism development attitude and tourism development supports. From the literature review, the survey questionaries was developed and a total of 358 useful sample were collected and analyzed in SPSS. The results from cluster analysis and MANOVA showed that there are some significant differences among the segmented groups. The residents who have higher social capital showed the more positive tourism development attitude and tourism development support. Also, the results revealed that each segmented groups showed differences in various factors such as marriage status, age, income, occupation and the length of residence. On the basis of results of analysis, more insight implication and discussion were provided in conclusion.