해양관광지개발 입지선정을 위한 연구

A Study on the Selection of an ideal location for Marine Tourism Development: Focusing on Jeju Island

The purpose of this study is to select resonable and feasible location for maritime tourism by analyzing comprehensive data and ideal location in developing maritime tourism. To this end, a survey was conducted of maritime tourism-related experts in industry, university, research, administration field. Microsoft Office Excel 2010 and Expert Choice Version 11.0 was utilized for data analysis. Added to that, AHP method was utilized to stratify 4 factors including accessibility, ease of development, natural and human environment and 18 sub-factors by conducting case studies and utilizing expert group to identify an ideal location for developing maritime tourism. In term of relative importance, the result of this study showed that natural environment is recognized as the most important, followed by ease of development, accessibility, and human environment. In case of the importance of detailed factors, easy access on public transportation, linkage with surrounding environment, etc. This result will provide an implication for objective and efficient policy for developing maritime tourism in the future.