금강산관광에 대한 인식 변화 연구

A Study on the Change of Perception about Mt. Kumgang Tourism: Focused on Social Media Big Data

This study focuses on the fact that most people's perception survey related to Mt. Geumgang tourism is based on a number of positive, neutral, or disagreements. Therefore, this study attempted to confirm various perception changes about Mt. Geumgang tourism. Web crawler collected data related to 'Mt. Geumgang tourism' posted on Naver's blog and cafe. And we used NetMiner program to derive text frequency, weight, and topic modeling. The data collection period was divided into five years before the suspension, five years after the suspension, and up to the latest, based on when the tour was stopped. As a result of analysis, it was recognized as keywords and topics directly related to tourism before the suspension of Mt. Geumgang tourism. This confirms that Mt. Geumgang tourism recognizes not only the tourism aspect but also the various ripple effects. After the suspension of Mt. Geumgang tourism, it was confirmed that the event was recognized as an event, normalization, and dialogue. In addition, economic expectation was recognized most recently, and it was confirmed that it was recognized as a topic such as international politics and political tourism intervention efforts. This study examined the changes in perceptions of Mt. Geumgang tourism by using social media big data, which has been recently used in various fields. It is meaningful to present the basis for drafting a policy that reflects the public's perception of becoming a party to Mt. Geumgang Tourism and Unification Tourism on the Korean Peninsula.