주요 해외언론의 FIFA 월드컵 보도기사 분석

Analysis of 2002 FIFA World Cup Reports by Leading International Media: Implications for Post-World Cup Tourism Promotion

The purpose of this study is to provide implications for post-World Cup tourism promotion strategy. To this end, 2002 FIFA World Cup reports by leading international newspapers and TV were selected. A total of 212 articles in the databases of NYT, Yomiuri, BBC, and NHK websites were content analyzed. Major categories for data analysis include type of topic, direction of reporting, language, and type of mass communications. Korean‘s dynamic features such as street cheering, volunteering, and hospitality were frequently carried, along with domestic tourism resources and culture. Finally, this paper suggests some practical directions for international tourism promotion for Korea in the marketplace of English and Japanese spoken countries.