인센티브여행사 선택속성이 관광자만족과 장기지향성에 미치는 영향

The Influence of Incentive Travel Agencies Selection Attributes on Tourist Satisfaction and Long-term Relation

This study examines to draw selection attributes of incentive travel agency, and also to understand the effects of such selection attributes on satisfaction, and the effects of this satisfaction on long-term orientation. Through the preceding research, the selection attributes of incentive travel agency as independent variables were classified into six factors such as expertise, provision of information, tour product, employee, convenience, and price. The long-term orientation as a dependent variable is composed of motivational factors having effects on switching behavior and repurchase intention. In the results of regression analysis on the independent variables and mediating variable, three factors out of six selection attributes of incentive travel agency such as expertise, provision of information, tour product, employee, convenience, and price had effects on satisfaction. Regarding the effects of mediating variable on dependent variable, the switching intention was dismissed, and only repurchase intention had significant effects.