관광서포터즈의 관계효익과 참여동기가 몰입, 만족과 지속의도에 미치는 영향

A Study on Effects of Relational Benefits and Participation Motivation Perceived by Tourism Supporters on Committment, Satisfaction and Continuous Intention

The purpose of this study is to investigate the effect of tourism supporters' perceived Relational benefits of tourism supporters on attitudes such as participation motivation, commitment, satisfaction and Continuous Intention. In order to investigate the empirical analysis of the study, the spatial extent of sampling was set to nationwide, and the survey subjects were set up as tourism supporters who belong to local governments. For the questionnaire survey, we conducted a preliminary survey for about two weeks from December 15, 2018, and revised and supplemented the questionnaire. a total 500 sheets of questionnaire have been distributed from February 1st to February 28 in 2019 and 250 sheets have been collected and then 238 sheets have been empirically analyzed except 12 sheets which could not be utilized due to insincere response. The analysis results of this study are as follows. First, the Relational benefits of tourism supporters have a significant influence on the relationship commitment, satisfaction. Second, the Participation Motivation in tourism supporters have a significant effect on satisfaction on commitment, satisfaction. Third, relationship commitment and Activity commitment on tourism supporters have a significant effect on satisfaction and Continuous Intention of tourism supporters. Finally, satisfaction of tourism supporters had a significant influence on the Continuous intention of tourism supporters.