This research was conducted to determine the relative importance of variables influencing the time to encourage initial participation in the small casino in Kangwon-Do. The results can be used to establish marketing strategies that can minimize any negative impact while maintaining the positive effects of the small casino. Survival analysis was utilized to determine the relative importance of the variables. Results of the study indicated that the significant variables include sensation-seeking, level of gambling addiction, attitudes toward casino gambling, subjective norms, perceived behavioral control, and three socio-demographic variables including age, education, and income. Based on the results, various marketing strategies that can be useful for the main casino were suggested.
ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 방법
Ⅳ. 연구 결과
Ⅴ. 결론 및 제언
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