제주도 관광지의 리포지셔닝: 국내 경쟁관광지와의 비교

Destination Repositioning of Jeju Island Resort: Comparison with Other Domestic Competitive Ones

If one considers the landslide proportion of domestic goers among Jeju visitors albeit the rehabilitation and internationalization efforts with an aid of the so called ‘free international city’ strategies, maintaining of existing domestic market segment is still an important area for the policy-makers. In this context authors purport to find repositioning strategies of Jeju Island against the inland competitors, with observing the creative attractiveness, if any, of the Jeju resorts. With the multi-dimensional scaling method, authors analyze the relative position of the tourist’s perceptions of Jeju Island compared with other competing provinces or place of interests as destinations such as Kyongju City, and Mt. Keumkang and both provinces of .Kangwon and Kyounggi.