해양관광의 개발 만족도와 개발전망간 관련성 분석

Users’ Satisfactions Level and Expectations of Marine Tourism: The Case of Kangwon Province

Many of the involved experts forsee that 21st century will be the “ocean’s century”. Along with the recent rapid growth of holiday population, the concern and request about the marine tourism is expected to increase explosively in 21st century. This research is analyzing local public officers’ attitude toward marine tourism. The study area is a east coast area of Kangwon Province who has been showing much interests on the tourism development. From interviews with the higher civil servants, conducted were the SWOT analyses, through the information of which 180 lower civil servants were surveyed. Through the SWOT method and the following factor analysis, strength, weakness, opportunity and threat for the maritime tourism at Kangwon region were analyzed and discussed.