관광축제 방문자의 지출행동에 대한 국제비교 연구

International Comparisons on the Expenditure Behaviors of Tourism Festival Visitors

This study compared the differences in the expenditure patterns of tourism festival visitors depending on the residency of subjects. Five indexes and dependent variables, which reflect expenditure behaviors involved in budgets, were developed. Hypotheses, i.e., remote travel visitors, including foreigners, have greater expenditure than local visitors, were formulated. A total of 520 samples were surveyed from two planned festival sites in Korea: the Andong Mask Dance Festival and Chuncheon International Mime Festival. Results revealed that the influence patterns of travel distance on the expenditure indexes could be moderated by the different festival types. The implications of this study were discussed.