학술저널
Under the local self-government, local festivals have recently been regarded asa very effective means of developing local economies and increasing awareness in those areas. This study sought to find out the motivation factors of local festival participants. Based on the results, an empirical study was carried out to prove the significance among This study found that a significant number of festival participants must be drawn each year, and continuous reinforcement in each stage of integrated marketing should be made to make this festival successful.
ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 실증조사 및 결과분석
Ⅳ. 결론
참고문헌
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