관광상품 지각에 의한 관광목적지 평가

Assessment on Tourist Attractions Based on the Visitor’s Perception on Destination Product: With Emphasis on Japan and China Markets

In this study, Writers present strategic alternatives that may meet the needs of tourists by recognizing the preliminary tasks with regard to the increase in number of visitors and by performing evaluation on tourist spots which could help themselves position inbound tour market. With the result of the Importance-Performance analysis for the assessment on tourist attractions, the mean difference between pre- importance on destination product hardware/software and post- performance showed positive correlation, while Japanese and Chinese markets showed opposite figures. In this respect, one can affirm that the regular assessment on tourist attractions purchased by the visitors from different markets should be performed to develop target-oriented tour packages that meet the needs of various visitors from different parts of the world.