호텔의 객실예약유형에 대한 고객선택에 관한 연구

Customer Choices of the Types of Hotel Reservation System

Hotel managers in the world have increased their keen interest in reservation system and electronic distribution channels, since it clearly shows definite implication for profits and costs of operation. Authors present the conceptual model of hotel’s reservation system, and examine the attributes of reservation services in terms of the types of using reservation system. Additionally, authors investigate how the types of using reservation system are related with hotel and customer characteristics. The results show that domestic hotels should mind better basic services such as security of personal information or confirmation on reservation as reservation services through internet become generalized. Hotel managers need to consider more significantly about the characteristics of international customers, development of marketing strategies, and maintaining the reservation information and service.