이벤트 영향에 대한 지역주민의 지각 세분화 및 그 영향요인

Segmentation of the Residents’ Perceptions on the Impact of the Event and the Effects Attributes: The Case of Gyeongju World Culture Expo 2000

This paper presents the results of an examination of host-community perceptions of the Gyeongju World Culture Expo 2000, a major cultural event. Cluster analysis was used to identify subgroups of local residents who felt differently about the event’s impact on their lives. The profiles of the different clusters were developed using economic, social, environmental, image, and infrastructure factors. Logistic regression was also used to assess the relative importance the variables play in determining resident perception segmentation. To determine whether residents belonged to the sensitive, careless, or mediate group, several factors were considered. Among these factors, the following were identified as the most important: period of residence, evaluation of the event, work(or lack thereof) in the tourism industry, age, education, and background.