관광동기에 따른 관광지 이미지가 관광만족도에 미치는 영향에 관한 연구

A Study on the Influence of Destination Image through Tourism Motivation on Tourist Satisfaction: With Focus on Japanese Tourists to Busan

The image tourists have of a place prior to their visit there is a crucial element in their decision-making process when they are trying to determine an appropriate location to visit. This, therefore, can be used as an effective marketing tool. It affects not only revisits by tourists, but also visits by their friends or neighbors. This study also analyzed how a prior image Japanese tourists had of Busanaffected their behavior in terms of motives for visits. The results indicate that the prior image a tourist has of a sightseeing location varies in influence depending on the tourist’s intent or motive for travel. It can, therefore, be assumed that distinctive marketing plans focused on such an analysis can aid in effectively attracting more Japanese tourists to Busan.