생태자연축제 평가항목 개발과 적용에 관한 연구

Development and Application on Evaluation Items of Eco-themed Festival: Based on Expert Opinion and Visitor Survey

It is not right way to evaluate different festivals as one barometer. Regional characteristics and the originality of the festivals should be considered differently in evaluating. That is why the study on the originality and diversity of festivals are required urgently. Also studying the indicators of evaluation regarding of not hosts and managers but visitors should be taken up. This research focuses on developing an eco-themed festival evaluation indicators through the documentary survey and delphi survey. The results suggested 32 items and 6 categories of festival evaluation using confirmatory factory analysis. And also the items and categories of the eco-themed festival were weighted by second and third-round delphi survey. The development procedure of evaluation indicator can be implicated to other festivals.