인터넷 매개체를 이용한 제주지역 관광특화상품의 매출 증대요인 탐색에 관한 연구

Factors Increasing the Sales of Specialized Tourism Products in Jeju through the Internet

The purpose of this study was to identify the factors that influenced the choices of specialized tourism products through Internet intermediaries, and to suggest important factors to Internet-based companies that deal with tourism commodities. This article focused on Internet sites dealing with specialized tourism products on the Web, and explored the relationships among Wweb evaluation factors, success factors, and related valuables. The results of this study are expected contribute to regional Internet businesses related to the tourism industry, and to pave the way for the formulation of methods to maximize the profits of specialized tourism products in Jeju, Korea.