도․소매여행사간 네트워크 관계의 요인에 관한 연구

Factors on the Network Relationships between Wholesale and Retail Travel Agencies

This study focused on analyzing factors in developing networks between wholesale travel agencies and retail travel agencies. The analyses of the distribution network factors among travel agencies took into account strategic factors required to maintain the network of wholesale travel agencies by sending questions to retail travel agencies. For the strategic points of this study, wholesale travel agencies went together with retail travel agencies, and a network managerial strategy was proposed. Relationships among these travel agencies mostly proved the hypotheses proposed by theoretical models. For wholesale travel agencies to obtain trust, to be united, and to have long-term directions, above all, it was confirmed that quality travel goods and various kinds of support items must be actively spread.