학술저널
This study sought to find out whether Kaplan and Norton’s BSC (1992, 1993, 1996), which compensated for the weakness of relying solely on finances, could be used to evaluate hotel performance. Specifically, this study aimed to create a new measurement system including factors that do not figure in a strictly financial means of evaluation, such as customer satisfaction and employee morale. This study found that the learning and growth evaluation factor affected financial performance directly, and was mediated by internal and customer-oriented evaluation factors.
ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 실증분석 결과 및 가설검정
Ⅴ. 결론
참고문헌
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