여행목적지 이미지형성과 선택에 영향을 주는 새로운 결정요인에 대한 탐색적 연구

An Exploratory Study on the New Determinants of Image Formation and Selection of Tourist Destination: Terrorism, SARS, and TV Drama

In the past several years, terrorism and epidemics, such as SARS, have continued to impact the international community, while the influence of mass media in the form of movies and television dramas has also steadily increased. These three factors could act as new determinants in the formation of images and in the choice of key tourist destinations. This study examined the relations and influences of three new determinants - in the form of terrorism, SARS, and TV drama - on image formation and choice of tourist destinations through verifiable surveys and analysis. The results showed meaningful relationships and influences with the three new determinants. This study suggested the possibility of using new determinants in future studies. However, this study was an exploratory study with a limited scope. To state the usefulness of the three new determinants in general, further studies done on a larger scale would be necessary.