제주지역 펜션사업자의 환경적 지속가능성 인식과 수용

Perception and Acceptance for Environmental Sustainability: The Case of Jeju Pension Business

A pension market developed roughly since 1990s in Jeju, is nowaday a popular business. Author explores and examines the pension owner-manager’s environmental sustainability perception and acceptance for their businesses. 196 owners and managers were questionaired and 131 effective samples were analyzed through factor analysis and cluster analysis. The results show that 1) the perception for sustainability is high but the practical acceptance for their businesses is relatively low, 2) the practical acceptance for the items regulated by related laws is compared with the items not regulated, but needed long-term plans and investments.