국제전시회 서비스 속성이 참가업체 만족도에 미치는 영향

Impacts of International Exhibition Services on Participant’s Satisfaction

To help managing exhibition services effectively provided by organizers. this paper examines the satisfaction level of exhibitors Authors hope the results of the study provide better rating system for the operation of international exhibition service and upgrade the current service level. Survey took account of exhibitors that have participated any kind of international exhibitions which were held in COEX. Authors found that exhibition service providers might have to segment the exhibitors for the successful operation of the service itself. Exhibitors were found to be satisfied overall, but the basic factors of the exhibition service appeared to be improved for satisfactory results.