강릉지역 축제 이벤트가 그 지역사회에 미치는 효과 및 주민 만족도

Impact and the Resident Satisfaction Level of Residents: The Case of Kangnung Local Festival

This paper is to identify differences and impact of factors chosen for the Kannung Local Festival 277 samples were drawn from self-administered questions distributed to surrounding district influenced by Kangnung Festival. Methods of analysis are factor analysis, T-test. and regression technique The results revealed that effective factors and resident satisfied degree were significantly different among the groups. Lower aged group perceived positively the impact of the Festival to local economy and infrastructure improvement. To satisfaction level of the Festival, education level of the resident was found influential, especially among high school graduate.