The Adolescents’ Influences on His/Her Family Travel Decision-Making

The Adolescents’ Influences on His/Her Family Travel Decision-Making

Considering family structure such as traditional extended-family and contemporary nuclear-family and significance of children’s role in a family travel, this article investigates the adolescents’ influences on decision-making of a family travel, The results shows that there is an clear evidence that the perceptual adolescents’ influence on decision-making in the destination selection and the length of stay is different between parents and their children. It means that parents perceive that they consider the opinion and preference of their children fully, whereas children believe that their parents do not consider their thought or preference fully, or vice versa. Marketing implications from the findigs are briefly discussed in the finally.