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학술저널

스포츠 이벤트 개최를 통한 장소마케팅 연구

Place Marketing Through Sports Events: A Case of ‘Tour de France’

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한국관광학회.jpg

This study examines the place marketing effects of sports events. The empirical case is ‘Tour de France’, a world famous French cycling competition. Reviewing previous researches on sports events in Korea, author investigates the place marketing mechanism and strategies of ‘villes d’étape’, by looking at, on the one hand, competition’s official ritual and, on the other, additional cultural events and activities. This paper also deals with specific cases of memorial place images created by cycling race itself. Author found the Tour de France as a sports event functions as systematic generator of local festivals in France.

ABSTRACT

Ⅰ. 서론

Ⅱ. 스포츠 이벤트에 대한 선행연구

Ⅲ. 대회의 기원과 변천

Ⅳ. 장소마케팅을 위한 전략적 대응

Ⅴ. 결론

참고문헌

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