한국 여행업 프랜차이저의 공정성과 신뢰가 경영성과에 미치는 영향

The Effects of Korea Travel Franchisor’s Justice and Trust on Franchisee’s Performance

Despite of the growth of travel franchise, many of fundamental questions on franchiser-franchisee relationships still remain undiscussed. This study examines the effect of the Korea travel franchisee’s perception on justice of franchiser and trust to franchiser on franchisee’s performance. The result indicates that the franchisee’s trust to franchiser is positively associated with couple of the franchisee’s perception on justice of franchiser such as area distributive justice, cost efficient justice, selecting franchisee justice, providing information and policy justice, and profit distributive justice. Also franchisee’s trust to franchiser and the franchisee’s performance shows a positive relationship.