외식기업의 내부마케팅이 내부고객 태도에 미치는 영향

The Effect of Internal Marketing on the Attitude of Internal Customers in the Foodservice Industry

Exploring the cause and effect of the satisfaction on internal customers, this study is to investigate the internal marketing factors influencing on the attitude of internal customers. The results revealed that the internal marketing factors, i. e. the internal communication, education/training, and the reward system showed the positive influences on the internal support satisfaction. Specially, the internal communication was found exerting the most absolute effect on forming the attitude of internal customers. The internal communication and education/training as internal marketing factors showed the strong positive influences on the job satisfaction. Meanwhile, the internal support satisfaction and job satisfaction had the positive and direct effects on the customer orientation.