메가 이벤트 자원봉사자의 참여동기와 자기효능감, 자아성취감, 만족 간의 영향 관계

The Relationships of Participation Motives, Self-efficacy, Self-achievement and Satisfaction of Volunteering Participants in a Mega-event: Focusing on the Case of the PyeongChang 2018 Winter Olympics Games

Volunteers have become particularly vital for the delivery of Mega Events, as most events now depend to some degree on volunteers for event planning and operations. The growing dependence of the event industry on volunteers is aptly illustrated by the significant growth of volunteerism at mega events such as the Olympic Games. The purpose of this study is to investigate the relationship among the participation motives of PyeongChang Winter Olympics volunteers and self-efficacy, self-achievement, and satisfaction and to investigate the factors that can make volunteers experience the satisfaction and the volunteer activities, and to help us recruit volunteers and establish the management strategies. As a result of this study, it was analyzed that the participation motives had a positive (+) influence on self-efficacy. The participation motives had a positive (+) influence on self-achievement. The self-efficacy had a positive (+) influence on self-achievement. The self-efficacy had a positive (+) influence on satisfaction. And the self-achievement had a positive (+) influence on satisfaction.