관광지 이미지와 애착이 관광자 만족과 충성도에 미치는 영향관계 연구

Effects of Tourist Destination Image and Attachment on Tourist Satisfaction and Loyalty

The purpose of this study, We would like to present a tourist attraction image and spot attachment to improve the loyalty of tourist spots by empirically validating these relationships. The following are the implications of the empirical study of structural models and hypothesis verification. First, a tourist attraction image appeared to be a spot attachment, satisfaction and loyalty, and the influence of a positive. Second, the attachment of tourist spots appeared to have a positive impact on satisfaction and loyalty. However, the magnitude of its influence showed a more impact on satisfaction than loyalty. Third, the most important variable to form a good tourist image is the attraction. Fourth, the most important variable to form a strong tourist attachment is the emotional attachment. Fifth, the configuration parameters of the image of the tourist attraction, the accessibility of spot dependency, place identity, social bond has the greatest influence. Sixth, the composition of the image of the tourist attractions, the environment has the greatest influence on the emotional attachment of a spot attachment. Seventh, the composition of the sights and images of the variables showed that the appeal has the greatest impact on satisfaction and loyalty. Eighth, the composition of a spot attachment, the emotional attachment has the greatest impact on satisfaction and loyalty.