종교관광 참가동기와 만족도의 인과관계 및 차이 연구

A Study on the Causal Relationships and Differences between Motivations and Satisfaction in Religious Tourism

This study identifies the relationship between the participation motive and satisfaction level of religious tourism, and identifies differences in participation motivation and satisfaction depending on the characteristics of religious tourism’s participants. The hypothesis test results of this study are summarized as follows. First, among the reasons for participating in religious tourism, it has been revealed that the enhancement of religious beliefs and visits to the holy sites affect satisfaction levels in the direction of friendship. And rest of mind and body affects satisfaction in the opposite direction. Second, we analyzed differences in demographic characteristics, motivation to participate in religious tourism (enhancing faith, relaxation of mind and mind, visit to the Holy Land), and satisfaction level. As a result, there were significant demographic traits in terms of gender, marriage, academic background, and baptism. These empirical analyses can provide the following implications. First, When promoting and organizing religious tourism products, one should look back and repent at places where people can access traffic, adults who can be universally recognized, and places where people can attend. Second, The target market for religious tourism participants is married women who graduated from a specialized university or higher, and those who are professional, technical and religious, are eligible for marketing for 1-5 and 20 years.