관광활동특성에 따른 계획행동이론과 공정관광행동 차이 연구

A Study on the Difference between Planning Theory and Process Tourism Behavior by the Characteristics of Fair Tourism Activities

In this study, we will refer to the economic, environmental, and social fairness that constitute fair tourism based on the authenticity of the tourism experience rather than the fair travel products that we commonly refer to as fair tourism. In addition, based on the analysis of the difference between the tourism activity authenticity according to the characteristics of tourism activity, the tourism status of the plan behavior theory, the subjective norm, the perception of control perception and the tourism activity type of fair tourism, The purpose of this paper is to propose the necessity of pre-tour education on tourism activities of tourists for desirable tourism activities. In order to accomplish the purpose of this study, we collected data through the website and direct survey of the tourists who have experience of tourism according to the type of tourism destination they visited within the past year. Fair tourism is not a purchase of fair travel products, but it produces manuals before, during and after the tour so that fair tourism can be done at the Ministry of Culture, Sports and Tourism and the Korea Federation of Tourist Association. If the tourism education, which is a pre-education of the person, is systematized and educated, the form of tourism that is being done in modern society develops, and now it is divided into fair travel products and sold, and the paradigm may exist.