문화관광해설사의 커뮤니케이션이 관광객의 만족도, 행동의도에 미치는 영향

A Study on the Environment Tour Interpreter's Verbal Communication, Nonverbal Communication on tourist Satisfaction, Behavior Intention.

The purpose of this study is to reveal the influence of tour Interpreter and to show that Verval / Nonval communication ability of tour Interpreter in regional tour spots. It is an important factor of service capacity for tourists in order to serve as improvement direction and index for tourism and tourism development in the region. The results of this study are expected to contribute to increasing the competitiveness of explanation service of regional tourist attractions, by improving the service quality of tour Interpreter and eventually tourist's satisfaction and Behavior Intention. The results of the hypothesis test showed that tour Interpreter’s communication ability(Verval, Nonval) factors had a significant effect on tourist’s satisfaction and behavioral intention, of traditional historical tour spots, educational culture, and local experience. Finally, tourist’s satisfaction attributes have a high impact on tourist’s behavioral intention(intention of revisit, intention of recommendation).